The fashion for the chubby is also trendy – 3 good reasons why

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Oversize collections, plus-size fashion, fashion for the chubby – there are many names for clothes from size 40. Most of them have a bland aftertaste. Those who wear this fashion do not correspond to the contemporary ideal. They are too thick for the designs that are presented on the catwalks of the fashion shows.

But wait! It is precisely there that a rethinking has been taking place for some time. Not only department stores that serve the masses have recognized how valuable the pound target group is. Star designers and luxury labels are also increasingly relying on curvy models. These are just a few of the reasons why plus-size fashion no longer has anything to do with tent-like throws that are far from trends.

1. Fashion for the chubby is contemporary – plus size fashion trends are booming

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Image source: Studio Untold

The average German woman wears size 42 and not 34 or 36 like many models. The demand for T-shirts, jeans and dresses in full or oversized sizes is therefore high. The fashion industry has also recognized this. Current collections from relevant brands and online shops are specially designed for chubby women, but just as trendy as the normal fashion lines.


Image source: Studio Untold

Many of these retailers come together at “Curvy”, a trade fair for plus size fashion. Even the young label Studio Untold has a stand there. The brand sells its trendy basics and it-pieces via an online store and knows that even strong women like to be fashionable and don’t want to hide. The “Curvy” fashion fair will take place from January 19 to 21, 2016 in Berlin. Further Information on this here.

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Image source: Studio Untold

2. Designer fashion for the chubby – Big brands rely on strong women

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The buxom singer Beth Ditto opened the Jean-Paul Gaultier fashion show back in 2010. In September of last year she walked the catwalk for Marc Jacobs. In February 2016, the Gossip front woman brings now their own collection – of course with parts especially for full-bodied fashionistas. “I’ve dreamed of making real clothes for fat people all my life. Clothes that are comfortable and cool, ”Ditto describes her new project. She got support from the experienced fashion designer Gaultier.

Plus size model Clémentine Desseaux for IGIGI


The luxury brand Louboutin has also recognized the range that can be achieved with plus size. The French plus size model Clémentine Desseaux was given a red lipstick from the label’s beauty range – and posted her kissing mouth clip on Instagram. Louboutin loved it so much that he made her the new face of the campaign.

3. Fashion for the chubby and anti-skinny model movement – plus-size models are fat in the business

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Plus size model Tara Lynn for H&M.

Sure, the Gisele Bündchens and Toni Garrns of this world and all the pretty angels from “Victoria’s Secret” earn a lot of money by stilting on catwalks and posing in front of cameras. But meanwhile, her strong colleagues sometimes get more for their modeling jobs. Internationally successful plus-size models like Ashley Graham, Tara Lynn, Robyn Lawley or Chloe Marshall receive a higher salary than many of their thin colleagues despite (or perhaps because of) their size of 42.