California social media marketing company Devumi has sold social media followers to celebrities, politicians, artists, and probably street style bloggers.
According to an article on The New York Times, California social media marketing company Devumi has sold social media followers to celebrities, politicians, artists, and probably street style bloggers. The company allegedly sold followers to over 200,000 clients who all want to increase their followers online.
Celebrities, politicians, actors, artists, companies, brands, publications, and bloggers, all want more followers online. Having more followers can get you more customers, fans, votes, and more sponsorships and brand deals. Street style bloggers, who’s business is about how many subscribers and social media followers you have, get more sponsorships and get paid more when they have more followers.
Any blogger’s business works that way whether it’s about fashion, food, or anything else Celebrities get sponsorships that way as well.
While The New York Times mentioned a lot of celebrities and politicians who bought followers with Devumi, it didn’t mention the names of any street style bloggers. Everyone knows that street style bloggers buy followers, though.
A few years ago, Instagram deleted all of its spam accounts and street style bloggers’ followers decreased a lot. Aimee Song’s followers decreased by 5% from 1.9 million to 1.8 million with What I Wore’s followers decreasing by 3.1% and Cupcakes and Cashmere’s followers decreasing by 3%, according to an article on Racked.
Other street style bloggers had their followers decrease a lot as well.
Then, last year in April, Fohr Card announced that it had analyzed the follower quality of 20 million Instagram accounts. Findings showed that approximately 7.8% of followers on these accounts were bots with followers on some popular accounts being 20% bots.
The New York Times didn’t mention any street style bloggers when it said who bought followers but given they were found to have bought followers a few years ago and again last year they are probably still doing it.
So, what do you think? Are street style bloggers buying followers? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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