We Wore What Criticized for Copying Jewelry Brands

We Wore What has been criticized for copying jewelry brands in founder Danielle Bernstein’s collection with Lulu DK for Nordstrom.

According to an article on Fashionista, We Wore What has been criticized for copying jewelry brands in founder Danielle Bernstein’s Lulu DK x We Wore What jewelry collection with Lulu de Kwiatskowski of Lulu DK for Nordstrom. Bernstein was criticized by jewelers brands and Instagram’s Diet Prada on social media to which the blogger has responded.

Last weekend, Bernstein announced the launch of her Lulu DK x We Wore What jewelry collection for Nordstrom. Jewelry brands then began criticizing her for copying their designs. Diet Prada, a group of fashion critics on Instagram, also criticized the blogger for copying.

She was also criticized in the comments on an Instagram post by Nordstrom about the collection which will be released on May 9th.

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Fine jewelry brand Foundrae posted a photo (below) on Instagram of Bernstein wearing a necklace from the collection saying,

this is not Foundrae. This is a costume line that #danielleberstein of @weworewhat made for Nordstrom with the help of @lulu_dk. All complete copies. Tonight I feel crushed. Danielle came to my house over a year ago to see our jewelry and we let her borrow a few pieces several times. How is it not personal when you let a person into you home, let the, wear your pieces, and then she knocks it of??? It’s an abuse of privilege, taking advantage of access. The buyers of Nordstrom also have a responsibility to protect design integrity and PR team is creating consumer confusion by endorsing her as the designer which is not the truth. Honestly, I want to turn the other cheek but I need to call out when wrong is wrong. Please help to post to bring attention to this #westolewhat. #wrong #nordtrom #copy #infringement @dietprada @nordstrom #crushed.

This is not Foundrae. This is a costume line that #daniellebernstein of @weworewhat made for Nordstrom with the help of @lulu_dk . All complete copies. Tonight I feel crushed. Danielle came to my house over a year ago to see our jewelry and we let her borrow pieces several times. How is it not personal when you let a person into your home, let them wear your pieces, and then she knocks it off?? It’s an abuse of privilege, taking advantage of access. The buyers of Nordstrom also have a responsibility to protect design integrity and their PR team is creating consumer confusion by endorsing her as the designer which is not the truth. Honestly, I want to turn the other cheek but I need to call out when wrong is wrong. Please help to post to bring attention to this #westolewhat . #wrong #nordstrom #copy #infringement @diet_prada @nordstrom #crushed as a follow up, @lulu_dk has sent me a cease and desist letter in an attempt to silence me & @weworewhat has erased all the negative feedback people gave her and on a positive note @nordstrom is looking into it further and hopefully they will make the right decision and not put copies on their retail floor. Please continue to support design integrity by commenting and sharing

A post shared by Foundrae fine Jewelry (@foundrae) on

She continued to say,

as a follow up, @lulu_dk sent me a cease & desist letter in an attempt to silence me and @weworewhat has erased all the negative feedback people gave her and on a positive note @nordstrom is looking into it further and hopefully they will make the right decision and not put copies on their retail floor. Please continue to support design integrity by commenting and sharing.

The brand then posted another photo on Instagram of the necklaces from Bernstein’s collection and its collection in which it asks people to tell Nordstrom about the copies.

Bernstein then posted a photo on Instagram stories apologizing. She also she would discontinue a few pieces from the collection for respect to designers she works with. The collection will, however, still be released on May 9th at Nordstrom.

So, what do you think? Did Danielle Bernstein copy jewelry brands? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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