Every year the CFDA and Vogue hold a contest in which new fashion designers compete to win a $400,000 prize, mentorship, and recognition from the industry. The show started as a web series a few years ago and restarted as a TV series in 2014. This year the show is available on YouTube this year and you can watch it here.
CFDA President Diane Von Furstenberg is joined by Vogue Editor in Chief Anna Wintour, Jenna Lyons of J Crew, and other notable individuals in fashion to judge the performance of six finalist.
Thousands of designers apply for the fashion fund a year and only 10 are chosen to compete. After having been chosen and notified, the 10 finalists must pitch their brand to the judges. Finalist have 15 minutes to show a few looks and products to the judges, tell them what the brand is about, and answer questions related to the brand, business, and more.
After pitching their brand, the finalists must complete a few challenges. This year’s challenges include a design challenge, a photo and “stories” challenge for Instagram, and a runway show.
The CFDA Vogue Fashion Fund was started 13 years ago as way to help new designers succeed. The competition began airing on Hulu as a season a web series in 2011 and restarted as TV series in 2014. The series seems to have moved from being a TV series back to being a web series and this year the show is available on both Vogue.com and YouTube.
Watch this season’s CFDA Vogue Fashion Fund below.
Anna Wintour & Diane Von Furstenberg Decide the Fashion Fund Finalists
Anna Wintour, Diane von Furstenberg, Jenna Lyons, and more look through a list of applications to decide who the finalists will be. The judges review products, look at runway show photos, and talk about brand profits. Afterwards, the finalist are notified that they have been chosen and are announced to the press.
Contestants Pitch Their Deigns to Anna Wintour and the Judges
Here, the finalists pitch their brand and designs to the judges. They each have 15 minutes to show the judges a few looks, products, and designs as well as talk about the brand and answer a few questions.
Desiigner Models Clothing & Raps a Verse for Anna Wintour
The finalists now have to complete the first challenge, the “Intel design challenge”. Intel asks the designers to make an outfit that includes wearable technology.
The Finalists Share Their Movie-Inspired Instagram Posts
The finalists are asked by Vogue to share a photo in Instagram that’s inspired by a movie that resonates with their brand. The designers also have to make use of Instagram Stories to give their followers a behind the scenes look at how they are making the photo.
Emma’s Stone &a Katy Perry Watch the Creative Final Fashion Show
The finalists give their collections to Vogue and stylists and they make looks to feature in a fashion show for the final challenge. Vogue invites people from designers and stylists to celebrities to attend the show.
Zendaya Announces 2016 CFDA/Vogue Fashion Fund Winner
The judges talk about the finalists and brands to decide who the winner of the fashion fund is. The first place winner get $400,000 and a year of mentorship, the second and third place winner get $150,000 and mentorship.
So, what do you think? Did you enjoy this season’s CFDA Vogue Fashion Fund? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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