Fashion bloggers, or street style bloggers, were all over fashion news yesterday when Susie Bubble and Bryanboy responded to some criticism in Vogue’s recap of Milan Fashion Week. Now, street style photographer Tommy Ton has decided to voice his opinions as well.
According to an article on Fashionista, Vogue recently posted an article online called “Ciao, Milano! Vogue.com’s Editors Discuss the Week That Was“. Vogue editors basically recapped the event, discussing their favorite collections and more but a good amount of the conversation was about the editors’ opinion about street style bloggers.
The Vogue editors criticized fashion bloggers’ style, their business models, and more at Milan Fashion Week.
Vogue Creative Digital Director Sally Singer told fashion bloggers to “find another business” and that they are “heralding the death of style.”
Sarah Mower, Vogue.com Chief Critic, commented on Singer’s opinions saying,
“so yes, Sally, the professional blogger bit, with the added aggression of the street photographer swarm who attended them, is horrible, but most of all, pathetic for these girls, when you watch how many time the desperate troll up and down outside shows, in traffic, risking accidents even, in hopes of being snapped.”
Nicole Phelps, Director of Vogue Runway, said, “which brings me back around to Sally and Sarah’s points about the street style mess. It’s not just sad for the women who preen for the cameras in borrowed clothes, it’s distressing, as well, to watch so many brands participate.”
Alessandra Codinha, Vogue.com Fashion News Editor said,
“there’s not much I can add here beyond how funny it is that we even still call them ‘bloggers,’ as so few of them even do that anymore. Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating . . . It’s all pretty embarrassing—even more so when you consider what else is going on in the world.”
Fashion bloggers have since responded to the criticism via social media. Susie Bubble said,
“Firstly let’s not pretend that editors and stylists are not beholden to brands in one way or another, getting salaries at publications that are stuffed full of credits that are tied to paid advertising but not explicitly stated as such. Secondly, bloggers who wear paid-for outfits or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system. It’s just that bloggers sadly don’t have prestigious titles/publications to hide behind and represent themselves solely.”
Bryanboy also responded saying, “It’s schoolyard bullying, plain and simple. How satisfying it must be to go for the easy target rather than going for other editors.” The street style blogger continued to say, “I’d have a bounty for my head if I name-checked all the editors who told me they only go to certain shows because they’re advertisers.”
The Milan Fashion Week recap was published Sunday and the bloggers’ responses were posted yesterday. Today, models and photographers has responded both in favor of the editors and in favor of the bloggers.
Singer and model Caroline Veerland posted a photo on Instagram in response to the Vogue editors calling their opinions “old fashioned and just plain rude.” Veerland continued to say,
“I find it shameful that an institution such as Vogue would demean and belittle these young people who are building their own paths, especially since they are mostly young women, calling them “pathetic” and comparing them to strippers. This certainly isn’t the Vogue voice my great-grandmother once stood for.”
Then photographer Tommy Ton posted a photo on Instagram criticizing street style photographers saying,
“alongside Bill Cunningham, [these women] helped put a spotlight on what people wore to fashion month. There used to be a huge group of Asian photographers that worked peacefully together but nowadays, they are a dying breed taken over by an army of photographers.”
Ton continued saying, “so here’s what I have to say to all of you who take issue with them and feel like you can bully them: show some respect, learn some manners and get over yourself.”
Aside from other comments, criticizing fashion bloggers’ business models is kind of ridiculous. Susie Bubble and Bryanboy have a point when they say that Vogue also get paid by brands to advertise their products and that there are many editors who simply attend shows for advertising. It’s basically the same thing. Fashion bloggers should instead be criticized for the way they portray themselves.
Fashion bloggers, especially Chiara Ferragni, are smart enough to make a business out of their articles and social media posts and even start their own clothing lines but they portray themselves as ditsy, immature people.
Instead of criticizing them for their business models, criticize them for they way they portray themselves and their immaturity.
So, what do you think? Do you think fashion bloggers should find another business? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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