Versace Has a New Bag That Looks Like a Birkin

Donatella Versace joined Instagram recently and with that, she began releasing some behind the scenes photos of a shoot she was doing with Gigi Hadid. Versace has since released the official photos for the Versace Spring/Summer 2016 ad campaign. The photos look great, but I immediately noticed that the handbag Gigi Hadid is holding looks like a Birkin.

In one of the photos posted on Versace’s official Instagram, you can see Gigi Hadid accompanied by two other models. Gigi and model Natasha Poly are both holding Birkins; except their not. They’re holding Versace handbags but they look like Birkins. Take a look at Gigi in the photo below holding the bag.

Photo by: Steve Klein
Photo by: Steve Klein

You can also see the bag in a different color being held by a model in a photo for Versace’s menswear. The bag stands out here as looking like a Birkin as well. It wouldn’t be so bad, though, if the bag was from an affordable brand or from a brand like Michael Kors.

In an article I wrote titled “An Argument in Favor of Inspired Handbags“, I explained how using the silhouette of another bag is okay because not everyone can afford luxury bags. This, however, is from another luxury brand and looks way to close to a Birkin. It’s more than an inspired bag and it’s obvious what Donatella is doing. Especially since she used Gigi Hadid to promote it.


While affordable brands have been copying the Birkin for a long time, I didn’t think I’d see a luxury brand doing it. I guess it was just a matter of when a brand would copy the Birkin as I’ve seen Prada using the silhouettes of other luxury handbags. That’s not a surprise as Prada’s Inside Bag doesn’t seem to be taking off, though, Prada hasn’t taken it this far.

Though, that bag is just a Birkin with Versace branding. The only thing it’s missing are straps to close the bag and a turn lock. Regardless, it’s a beautiful bag but it’s only beautiful because of the bag it gets its beauty from. I just wonder if any major fashion news sources noticed it. It seems as if they haven’t as an article about the photo shoot on Fashionista makes no mention of it.

Do you think Versace’s handbag is too similar to a Birkin or do you think it’s okay the way it is? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.

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