Condé Nast has announced that it is going to cut Teen Vogue’s print edition from 9 publications annually to just 4 issues a year.
According to an article on The Business of Fashion, Condé Nast, parent company of Vogue, Glamour, GQ, and more, announced that it will go from publishing 9 new issues annually to publishing just 4 a year. The new publishing schedule is a result of the New York publisher’s increase in investments in Teen Vogue’s online content.
The December 2016/January 2017 issue of Teen Vogue will be the last of the magazines current publishing schedule. The new magazine schedule is set to launch next year in spring as a large book with a “collectible ‘keepsake’ feel.”
Condé Nast also announced that Teen Vogue is promoting Amy Oelkers to Head of Revenue. Oeklers will report to Jim Norton, Chief Business Officer and President of Revenue Condé Nast.
Norton released a statement about Oelkers promotion saying,
“Amy brings an innovative digital-first approach to connecting our advertising partners to Teen Vogue’s audience of highly-influential millennials. Investing in Teen Vogue’s digital, video and social content, and creating collectible print editions will better engage our audience where and how they consume our content.”
Teen Vogue says it has an audience of 24 million readers a month. This includes both readers on Teenvogue.com and readers of its print edition. It’s website traffic has also double in the past year to 5.4 million unique visitors in September 2016.
Condé Nast has already announced the resignation of several executives. Chief Marketing Officer Edward Menicheschi and Chief Administrator Jill Bright both resigned last month. More resignations may be expected, however, there were no layoffs or job cuts with the companies latest print edition cuts.
So, what do you think? Will Teen Vogue’s new print edition do well? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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