Scott Emmons is leaving Neiman Marcus after about 16 years. Emmons says retailers aren’t doing enough to increase sale and profits where sales are declining at at stores like Macy’s and H&M.
According to an article on The Business of Fashion, Scott Emmons is leaving Neiman Marcus after having been with the brand for about 16 years. Emmons says retailers aren’t doing enough to increase sales and profits where sales are declining at stores like Macy’s and H&M. Emmons was the head of the innovation department at Neiman Marcus.
Emmons released a statement saying, “after 16 years working for a top luxury retailer, I can say with confidence that traditional players in the US and abroad are not innovating the right way. Processes are broken, execution is too slow, politics stalls decision-making and resources are too scarce.”
Emmons explained why retailers aren’t doing enough saying that brands want PR and don’t do anything long term. They instead invest in things that get replaced quickly.
He continued to explain saying, “an example would be early mobile wallets that required an app to be opened and the customer to drill down to a QR code to pay. It turns out that it was just as easy or easier to take out your traditional credit card to complete your transaction. Seamless and intuitive was not achieved until touchless payment technologies came into play. A tech expert would recognize that it was too early to invest in mobile wallets and a bit more was needed to secure adoption.”
Emmons says that brands need to train their employees to use new technology when it is placed in stores. Training, however, can only be sucessful when there is support from CEOs, CFOs, and more.
Emmons also says that brands need to work with talent outside of the business instead of only working with their teams.
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