RewardStyle Wants to Take PopSugar to Court

RewardStyle has filed a petition to depose corporate representatives of PopSugar Inc. and ShopStyle Inc. and may sue the company after bloggers on Instagram accused the publication of stealing their content and switching out RewardStyle affiliate links for its own.

According to an article on The Fashion Law, RewardStyle has filed a petition to depose corporate representatives of PopSugar Inc. and ShopStyle Inc. and may sue the company. This comes just a couple of months after bloggers on Instagram accused the publication of stealing their content and switching out RewardStyle affiliate links for its own. The publication is also being sued for millions by one blogger.

According to the petition, RewardStyle wants the publication to testify and to investigate the theft of the content from its Liketoknow.it app. The company further said in the filing that during the summer of 2017,

PopSugar stole millions of images from rewardStyle’s LIKEtoKNOW.it website, stripped the affiliate links and technology that facilitate payments to rewardStyle and its influencers, rebranded the images with a new logo where LIKEtoKNOW.it’s logo would normally appear, added affiliate links for rewardStyle’s competitor ShopStyle, and then posted the images on PopSugar’s own website.

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The photos made “nearly $500,000,000 in retail sales for RewardStyle”. The company alleges the publication could’ve also made that much money.

RewardStyle is seeking to depose corporate representatives from the company as well as ShopStyle to investigate from testimony the way in which the publication stole and used blogger’s content on Liketoknow.it as we’ll as ShopStyle’s involvement in the theft of the photos.

It seems RewardStyle may file a lawsuit against the publication.

As for if it will file a lawsuit, we’ll just have to wait and see.

So, what do you think? Will RewardStyle file a lawsuit against PopSurgar. Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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