PopSugar Sued Again for $500 Million Data Scandal

PopSugar is being sued again for allegedly stealing bloggers’ content on Instagram and replacing RewardStyle affiliate links with its own.

According to an article on The Fashion Law, PopSugar is being sued again for allegedly stealing bloggers’ content on Instagram and replacing RewardStyle affiliate links for its own. Two more bloggers have filed lawsuits against the publication.

Cathy O’Brien and Laura Adney have filed their own lawsuits against the publication in a California state court. According to the lawsuit, O’Brien and Adney allege that “thousands of influencers across the country recently learned that PopSugar … have impersonated and misappropriated their internet identifies without their consent since early or mid-2017.”

They continued to say, “PopSugar scraped influencers’ content, photos, brand, likenesses, and logos, and used them to create profiles for each influencer on [the ‘Looks’ section] of the PopSugar website for [its] own commercial gain.”

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The bloggers further explained what the publication did, saying,

Popsugar even removed influencers’ [monetizable rewardStyle/LIKEtoKNOW.it] affiliate links from the posts replicated on its website and replaced them with ShopStyle links that would instead pay PopSugar for every click made on the influencers’ posts … [without] permission from or even notifying any influencer of its actions, much less pay them for use of their identities.

The bloggers are also asking the court to approve their class-action lawsuit to let other bloggers who’s content has been stolen join the lawsuit against the publication.

Earlier this year, the publication was accused of stealing bloggers content on Instagram and replacing RewardStyle affiliate links for its own. Then, last month blogger Nita Batra filed a lawsuit against the publication in a California federal court against the publication for over $5 million. Earlier this month, RewardStyle filed a petition to depose corporate representatives of the publication and ShopStyle Inc. and may sue the company.

So, what do you think? Did the publication steal bloggers’ content on Instagram. Let me know in the comments below Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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