Roberto Cavalli has announced that Peter Dundas is leaving the brand as well as job cuts and more company plans.
According to an article on WWD, Italian brand Roberto Cavalli announced Wednesday that Peter Dundas is resigning as creative director of the brand. The brand has also announced that it will cut jobs, close offices, and close stores. The announcement comes just after Dundas’ third collection for the brand.
Dundas was hired as creative director of Roberto Cavalli in March 2015. His first collection debuted in September 2015 for the brand’s Spring/Summer 2016 collection. The collection received mixed reviews it didn’t seem to match the brand. His next colllections, however, were better reviewed as they had more of the brand’s aesthetic in it.
Dundas was responsible for both men’s and women’s ready to wear and accessories as well as all licenses. He was worked on marketing and communication for the brand.
CEO Gian Giacomo Ferraris said in a statement,
“on behalf of Roberto Cavalli and our shareholders, we thank Peter Dundas for his contribution to the brand, and we wish him well for his future. As Roberto Cavalli goes through a period of transformation, the design team will carry on and the appointment of a new creative director will be made in due course.”
Dundas also said in a statement, “I want to thank Roberto Cavalli and the Group for this valuable experience and I wish them the best in their future endeavors. I am especially grateful to the ateliers and the teams who participated in this adventure.”
Dundas’ resignation is part of Roberto Cavalli’s is plans to reorganize the company.
Following a meeting with the unions, the company said it will cut 200 positions out of a total of 672. The brand will close its Milan corporate and design offices and move all operations to Osmannoro, Florence. Some retail stores will either be closed or relocated.
Regarding the companay’s plans, Ferraris said,
“The fashion industry is facing uniquely challenging times, with changing consumer demands, significant contraction in various key markets, and fundamental transformation in the industry’s dynamics. In this environment, only iconic brands with a coherent business model and an efficient organization can survive. After my initial examination of the company I believe the Cavalli brand has what it takes to succeed. But the reality is that the company’s costs must be in line with its revenues and that is the task we now have to embark upon.”
In 2015 Roberto Cavalli’s revenue declined about 14.2% to €179.7, or $199.4 million, compared with the previous year. The company said it was due to a decline in orders, the luxury market’s declining sales, and a decline in sales derived from licenses.
The company will begin reorganizing in a couple of days.
As for who will replace Dundas, Roberto Cavalli has not made any announcements.
So, what do you think? Who will replace Peter Dundas at Roberto Cavalli? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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