Lately I’ve noticed that more people are wearing an Apple Watch. When the device first came out, pretty much no one had it and I never saw anyone else wearing it. Now, almost every weekend when I go out, I see someone wearing one.
The Apple Watch was released almost two years ago. Not many people bought it when I came out and there were delays in shipping, further lowering the amount of devices owned. I got one about a month after release but it seemed as if I was the only one who had it. Most people called the launch a failure.
Apple, the Cupertino tech company that makes the device, also didn’t succeed much in getting fashion people to buy the watch. The company collaborated with French luxury brand Hermès on a specialy branded watch with leather bands made by Hermès. The watch also came in Hermès packaging, which fashion people love, as well as a special Hermès watch face.
Most people, however, didn’t buy it. That might have been due to its limited availability in which you could only purchase the watch at select Apple Stores and Hermès boutiques. Though, people still didn’t seem to buy it or want it even when the watch became available online.
It could also be because of it’s price. Most people didn’t want to buy it because it was too expensive and they didn’t want to buy something for that price that would be outdated or replaced by something else in a year. That seemed to be the same thing fashion people said, however, fashion people already do that.
People are always spending a lot more money on products from brands like Louis Vuitton, Hermès, Chanel, and Versace and then replacing them with something else. Then there are people who spend a lot of money on seasonal clothing only to replace them with next season’s clothes.
Everyone also always buys a new iPhone every time a new one comes out. Regardless, people weren’t buying it and fashion people didn’t want it.
Coach also released bands for the Apple Watch last year in June and although they sold out quickly, they were released in limited quantities. The brand didn’t invest much in the product and that didn’t help in getting fashion people to wear the device either.
Now, Apple hasn’t released sales number for the watch apparently for competitive reasons. That’s fine but it doesn’t help anyone actually see how popular the device is. The company has said that the first watch actually sold more than the company expected. That was just a couple of months after release, though.
In April of last year, The Wall Street Journal reported that Apple had sold between 12 million and 13 million watches in its first year of availability. That, as the publication says, is double the amount of iPhones Apple sold in its first year.
Sales were also said to have increased when the Apple Watch Series 2 was released. Last month, Fortune reported that Apple sold about 6 million watches in the fourth fiscal quarter 2016. Apple Watch sales were said to have been up by 12%. Many people said it was the watch Apple should’ve released when it first came out and its proving to be.
People can often tell how popular a product actually is by seeing how many people have it or are using it. Everyone has an iPhone, everyone has a Birkin, and even more people have a Louis Vuitton bag.
As I said, when I first got the watch, and for a quite a while afterwards, I didn’t see anyone else with it. After a couple of months, I’d maybe see one or two people wearing it every once in a while. Then, after the Apple Watch Series 2 was released, I started seeing more people wear it. Now, I see someone wearing it every time I go out in the weekend.
The Apple Watch is becoming a lot more popular than before. Aside from sales increasing, people are actually wearing it more. Where I hardly ever saw anyone with it, now I see someone wearing it every weekend.
As for if fashion people will finally start wearing it or considering it a fashion accessory, we’ll just have to wait and see.
So, what do you think? Is the Apple Watch becoming more popular? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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