LVMH and Kering Ban Underweight and Underage Modeling

LVMH Moët Hennessy Louis Vuitton and Kering have released a charter in which the companies both ban underage and underweight modeling just before Fashion Week.

According to an article on Fashionista, LVMH and Kering have released a charter in which the companies both ban underage and underweight modeling. This comes just before Fashion Week starts.

The charter includes guidelines the companies will use to determine the hiring and working conditions of models. Both LVMH and Kering have banned a size 00 for women and anything smaller than a size XS for men. Instead, casting agencies must send women size 0 or over and men size XS or over.

That’s not much but it’s actually quite a surprise as Louis Vuitton was recently criticized in May for sending a model home from its Resort 2017 show when she couldn’t lose enough weight and wear a smaller size.


Kering Chairman and CEO François-Henri Pinault released a statement saying,

respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a Group. Through the establishment of this charter and our commitment to abide by its terms, we are once again manifesting the importance of this core value in a very concrete manner. We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide.

The companies have also banned hiring models under the age of 16 for anything, including ad campaigns, in which they are “representing an adult.” They can still work, but they must be photographed as children rather than women. Models between the ages of 16 and 18 can not work after 10 PM and must be accompanied by a chaperone.

Models under 18 must have semi-nudity signed off through a legal representative and models over 18 will be provided private places to change.

The charter is only two pages long but it does give much better guidelines for working and hiring conditions for models. Models are often treated badly from editorial sets to runways.

LVMH Board Member Antoine Arnault released a statement saying,

I am deeply committed to ensuring that the working relationship between LVMH Group brands, agencies and models goes beyond simply complying with the legal requirements. The well-being of models is of great importance to us. As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative. We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector.

LVMH is the parent company of Louis Vuitton, Céline, Givenchy and more. Kering is the parent company of Hermès, Saint Laurent, Gucci and more. These are pretty big companies who own some pretty big brands. So, many brands will be following the guidelines in the charter.

So, what do you think? Do you like LVMH’s and Kering’s charter? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.

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