Justin O’Shea Resigns as Creative Director of Brioni

Brioni has announced that Justin O’Shea is resigning as creative director of the brand just six months after being hired.

According to an article on Fashionista, Italian menswear brand Brioni announced Tuesday that O’Shea is resigning as creative director of the brand. O’Shea’s resignation comes just six months after he was hired in March.

O’shea replaced former Brioni creative director Brendan Mullane, who resigned after about three years. O’Shea’s working for Brioni raised a couple of eyebrows as he had no design experience prior to being hired by the Kering owned brand.

Brioni, founded in 1945, is well known for its traditional suits. The brand has dressed many actors and celebrities for movies and red carpet events. O’Shea’s aesthetic, however, was a lot more different than that.

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O’Shea made his runway debut in July during Paris Couture Week with Brioni’s Spring/Summer 2017 collection called “Paris One”. O’Shea also used the “see now, buy now” business model for that collection.

Brioni’s plans to show its next collection in November in New York are now canceled and the brand’s Fall/Winter 17/18 collection will be shown in Milan instead.

Brioni CEO Gianluca Flore released a statement thanking O’Shea for his work saying, “the strategy of revitalisation of Brioni that started at the beginning of this year is set to continue being implemented through a long-term plan aimed to further establish the brand as a leader in the luxury menswear category.”

O’Shea’s resignation comes just a month after Haider Ackermann was hired at Berluti. Ackerman replaced Alessandro Sartori, who left Berluti to return to Emeranigildo Zegna after Stefano Pilati left the brand in February.

Brioni has not announced who will replace O’Shea or when it will hire someone to replace him.

So, what do you think? Who do you think will replace Justin O’Shea? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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