Versace announced Monday that Jonathan Akeroyd is going to be the brand’s new CEO, just a couple of weeks after his resignation at Alexander Wang.
According to an article on The Business of Fashion, Versace has announced Jonathan Akeroyd is the brand’s new Chief Executive Officer, replacing Gian Giacomo Ferraris. The former Alexander Wang CEO is said to be starting June 6th.
The Versace family, in agreement with Ferraris, made the decision to hire Akeroyd, according to a spokeswoman for the brand.
Donatella Versace released a statement saying,
“We are delighted to welcome Jonathan Akeroyd as our new CEO. Jonathan brings a proven track record in building global brands, steering growth and driving strategic development. Jonathan Akeroyd’s industry expertise and vision will be key to advancing the next phase of Versace’s development.”
Akeroyd also released a statement in which he says,
“It is an honor to be joining such a dynamic and innovative organisation. Versace is an iconic lifestyle brand recognised globally as a premier name in luxury. I look forward to implementing a long-term business strategy that supports the visionary and creative direction of Donatella Versace and her team.”
Ferraris has not released any statements.
Akeroyd had previously been the CEO of Alexander Wang for about 12 years but resigned earlier this month.
Versace also still hasn’t found anyone to replace Anthony Vaccarello after he left Versus Versace.
Last month, Kering announced that Anthony Vacarello was Saint Laurent’s new creative director about a week after they announced Hedi Slimane’s resignation which meant that he had left Versus Versace and the brand still hasn’t replaced him.
Regardless, Versus Versace’s next collection should still be interesting even if the brand doesn’t find someone to replace Vaccarello before fashion week this September along with Dior’s, Lanvin’s, Saint Laurent’s, and many other brand’s next collections.
Versace’s main collection is more important, though. So, even if they don’t replace Vaccarello before fashion week and they have to have their in house atelier design the next collections like Dior, the Versace Spring/Summer 2017 collection should still be pretty good.
As for Versace hiring Akeroyd, he will probably do well and he might even help Versace find someone to replace Vaccarello.
So, what do you think? Will Akeroyd do well at Versace? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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