J Crew has been discounting its clothing quite often. The brand has been offering from 30% to 40% off select items and has been offering from 30% to 40% off your entire purchase since the week of Thanksgiving. The brand, however, has sales pretty much too often.
The brand recently relaunched earlier this year in September which the brand was said to be debuting new styles, new sizes, and lower prices. The clothing, however, is still too expensive expensive. A plain sweater cost $98. Nothing in the store costs less than $95. There were trendy styles that you’d find in stores like Zara and H&M but prices were over $200.
Sales at the brand increases by 1% for the second quarter fiscal 2018 after having declined for 3 years. Having more styles like Madewell might make people shop there but the clothes are still too expensive.
The brand is also discounting its clothing too often. The brand released winter clothing a couple of months ago and it was offered on discount a couple of weeks later. The brand is basically doing what Aeropostale is doing where the brand is still offering up to 70% off everything.
The brand has also had other sales and discounts as well. The brand has sales for the holidays and has had sales for Memerial Day and the 4th of July. Even if there is a sale for a holiday the brand offers 60% – 70% off everything.
Other brand have been having sales like this as well. Old Navy has been offering 20% off your entire purchase for a while where H&M offers up to 80% off select items quite often. Many brands are doing this because people shop more online than in stores but also because people shop more at stores like Zara and H&M.
J Crew is having sales to get more people to shop at its stores but it’s discounting its clothes too often. The brand should just lower prices instead of having a lot of sales and discounts. People would shop more at its stores if the brand lowered its prices.
Most items, even new items, can be purchased on discount where items in stores are sold at full price. Also, brands sell last season’s items on discount where those items usually aren’t available in stores.
So, what do you think? Do you like J Crew? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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