It’s Fashion Week which means basically every brand, magazine, and fashion news publication is over-posting on Instagram.
Luxury brands, magazines, and fashion news publications were doing it for the Met Gala earlier this year in May and now they’re doing it for Fashion Week. They do it every fashion week, though They did it earlier this year in February for their Fall/Winter 18/19 collections and they’re doing it for their Spring/Summer 2019 collections. Especially since it’s September and Spring/Summer collections are the most popular.
Brands posted photo about their collections before they debuted them. Then, after they are shown, they post photos every 15 minutes all day. Brands post photos of outfits from the collection as well as models and celebrities who attended the event. Photos are also posted of ad campaigns of models and celebrities wearing outfits from the collection as well as photos of outfits celebrities wore to the event.
Magazines and fashion news publications do this as well. They post photos of their favorite looks from the shows and outfits celebrities wore to the shows.
Celebrities post photos of what they wore to the shows and of ad campaigns with outfits from the collections. They also post photos and videos of the shows they go to. Some of them are invited simply because of the publicity brands will get from them.
Street style bloggers posts photos of outfits they wear to shows and during the week. They also post photos and videos of the shows they go to where they are also invited because of the publicity brands get from them.
Designers also, of course, post photos of the collection, the show, outfits from the collection, and photos with models and celebrities who attended the event.
So, if you follow luxury brands, magazines, fashion news publications, celebrities, street style bloggers, or designers on Instagram, your Instagram will have a lot of new posts on it.
As I said, they did this earlier this year for the Met Gala and they are doing it for fashion week. They do it every season and sometimes during the CFDA awards and British Fashion Awards. So pretty much every fashion week every brand, magazine, and fashion news publication is over-posting on Instagram.
Brands, of course, are promoting their collections and magazines have to post pictures of the collections. They want to post pictures of all the outfits and celebrities who attended the event. Models and celebrities post photos to show what shows they’re at and they are paid to promote outfits from the collection. Street style bloggers are also paid to promote outfits, handbags, and accessories from the collections. Designers promote their collections. It’s just a little annoying.
Fashion can be annoying in that I read and write about it almost every day Monday through Friday and on the weekends I don’t want to hear about it. The weekends are a break and reading about it or annoying posts coming up on Instagram are like getting an annoying email from your boss on the weekend and nobody wants to read that.
That’s how annoying it is when every luxury brand, magazine, and fashion news publication is over-posting on Instagram. Brands promote their collections, magazines have to do it, and fashion news publications post photos of their favorite outfits from the shows. They just post every 15 minutes and it’s just a little annoying.
So, what do you think? Do you like Fashion Week? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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