InStyle UK has announced that the publication will no longer be available in print. The company plans to close its print edition and relaunch as an online only brand.
According to an article on WWD, InStyle UK will no longer be available in print. The company is planning to close its print edition and relaunch as an online only brand. The December issue will be the company’s last in print.
Charlotte Moore will remain the companies Editor in Chief and is working with the U.S. team to use the brand’s access to the InStyle international brand to grow the U.K. brand.
A spokes woman for Time Inc., InStyle’s parent company, confirmed the company in now in a consultation process with staff about the proposed closing of the print edition. In the U.K., a consultation process is required before making job cuts of 20 or more people in 90 days or less.
The spokeswoman did not provide any more details about the job cuts.
Moore said in a statement about the company’s plans, “what we have achieved with InStyle over the last few years has been hugely rewarding and the team has, rightly, won numerous awards and nominations for their work across print and digital.”
She continued to say,
“but the fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for.”
After the relaunch, the brand will mostly publish fashion, beauty, and lifestyle content. That will also include international red carpet, celebrity, style, and service content from U.S. InStyle and other editions.
Justine Southhall, Managing Director of Fashion and Beauty at Time Inc., said,
“this new focus for InStyle means we can propel it to a leading position in the UK digital fashion space. InStyle’s authority combined with this significantly boosted content offering will make it a compelling destination for consumers and a very attractive proposition for our advertising partners.”
Time Inc. says U.S. InStyle has 10.5 million unique visitors but did not provide details for InStyle UK. The company does, however, plan to double that in 2017.
So, what do you think? Will InStyle UK increase online readers after relaunching as an online only brand? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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