Here Are the Top Models and Brands on Instagram this Year

Instagram has released its Year in Review report for 2017 and released details about who did the best in fashion.

According to an article on Fashionista, Instagram has released its Year in Review report for 2017. The company released details about who did the best in fashion including brands and designers who got the most followers this year as well as models who got the most followers.

The company looked at how many followers model and brands got from January 1st, 2017 to November 17th, 2017.

The top models and brands, however, aren’t much of a surprise with Kendall Jenner being the top model and Gigi and Bella Hadid being on the list as well.


Here are the top brands and designers on Instagram in 2017.



9.6 million followers



8.1 million followers

Louis Vuitton


7 million followers



5.9 million followers

Victoria Beckham


5.7 million followers



4.8 million followers

Dolce & Gabbana


4.5 million followers



4.3 million followers

Calvin Klein


3.9 million followers



3.5 million followers

It’s kind of surprising that Chanel came in first as the brand hasn’t done much with advertising or collaborations. It’s not much of a surprise, however, that Louis Vuitton came in third as the brand has done a lot with advertising and has had quite a few collaborations this year.

Here are the top models on Instagram for 2017.

Kendall Jenner


12 million followers

Gigi Hadid


8 million followers

Bella Hadid


6 million followers

Chrissy Teigen


5 million followers

Emily Ratajkowski


5 million followers

Cara Delevingne


4 million followers

Taylor Hill


2 million followers

Ashley Graham


2 million followers

Gisele Bündchen


2 million followers

Hailey Baldwin


1.9 million followers

It’s not much of a surprise that Kendall Jenner and Gigi and Bella Hadid are the top models this year. Jenner as well as Gigi and Bella Hadid are popular anyway and have been in many ad campaigns and collaborated with many brands.

So, what do you think? Do you like Instagram? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.

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