The CFDA has announced the finalist for the CFDA + Lexus Fashion Initiative in which brands will participate in a 9 month program and receive funds for their environmental efforts.
According to an article on Fashionista, the CFDA has announced the finalists for the CFDA + Lexus Fashion Initiative. Brands will participate in a 9 month program and receive funds and education for their environmental efforts.
Finalists include Cienne, M. Patmos, St. Roche, Studio One Eighty Nine, and Whit.
Cienne co-founder Nicole Heim said at the initiatives launch event on Thursday night, “There aren’t a ton of resources like this that really have the fashion stamp of approval but are doing the sustainability thing.”
CFDA President and CEO Steven Kolb released a statement saying,
“sustainability is something that matters, because it matters to these business owners and because there’s a demand from the consumers for it. We as an organization accept that responsibility and understand that we have a powerful role in helping brands navigate that transition.”
Heim, like many of the other designers participation in the initiative, hopes it will help her and Cienne co-founder Chelsea Healy better understand environmental business practices. Each brand had to prove a pre-existing commitment to environmental strategies to become finalists and many talked about wanting to learn more.
St. Roche designer and co-founder Sue Stemp said, “sustainability is a constantly changing arena. I’m really looking forward to the opportunity to learn from experts.”
Experts will be helping the designers through workshops, teaching, and problem solving sessions with the NYU Stern Center for Sustainable Business. The chance to learn about the newest environmental technologies is especially exciting for brands like Studio One Eighty Nine.
Abrima Erwiah, co-founder of Studio One Eighty Nine, which works quite a lot with African artisans, said, “a lot of the work that’s done in Ghana is sustainable but in a different way. It tends to be low-tech — very handmade. But there’s also so much development that’s happening right now [in sustainability], which is what’s so exciting to me. You can take sustainability to another level.”
The initiative will be from now to June 2018. The initiative will be held from now to June 2018 and participants will recieve a total of $180,000 in awards from Lexus.
$20,000 in funding will be awarded to each brand to help them begin learning. At the end of the initiative, the participants will present a map outlining their strategy for environmental development. One brand will win an additional $80,000 based on the map for their strategy.
So, what do you think? Who will win the CFDA + Lexus Fashion Initiative? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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