Berluti, LVMH Moët Hennessy Louis Vuitton’s footwear brand, has announced that Haider Ackermann is the brand’s new creative director.
According to an article on The New York Times, Berluit announced Thursday that Ackermann is the brand’s new creative director, replacing Alessandro Sartori. Ackermann will be in charge of all the brand’s products and is expected to give the brand a more modern look.
While announcing the news, Berluti CEO Antoine Arnault said, “I am sure that his vision will bring a unique opportunity to Berluti.”
The hire of Ackermann at Berluti may be a bit of a surprise for some as many thought he was the “heir apparent” of many womenswear brands in Paris like Dior and Chanel, according to an article on Fashionista. That, however, is why the job at Berluti was so appealing to Ackermann.
During a phone call with The New York Times, Ackermann addressed the expectations of him working in womenswear and said, “Everyone was expecting me to do women’s wear, so I wanted to do something else. I have another story to tell.”
Ackermann will continue working on his eponymous label which he started 15 years ago. The brand includes both men’s and womenswear, however, Ackermann’s menswear line was started just a couple of years ago.
Ackermann replaces Alessandro Sartori, who was hired at Berluti after 8 years at Z Zegna, Emeranigildo Zegna’s more fashion forward brand. Sartori left Berluti and returned to Emerenigildo Zegna after Stefano Pilati resigned as the creative director of the brand in February.
Ackermann’s first collection for Berluti will debut at during the January 2017 menswear shows in Paris.
So, what do you think? Will Haider Ackermann do well at Berluti? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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