Giorgio Armani is Going Fur Free

President and CEO of the Humane Society of the United States of America, Wayne Pacelle, has announced on the organization’s blog that Giorgio Armani will no longer use fur in all labels within the Armani Group. The designer and brand will stop using fur starting this fall, similar to the announcement Hugo Boss made last year in July.

According to an article on Fashionista, Armani will no longer use fur to design any of  its clothing for any of its labels in the Armani Group which include Giorgio Armani, Armani Exhange, Emporio Armani, Armani Jeans, Armani Collezioni, Armani Junior, Armani Casa, and the Armani Privé haute couture collection. Armani will stop using fur starting with its Spring/Summer 2017 collection during fashion week this September.

Armani released a statement saying,

I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

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Fashionista has also said that fur has started becoming popular “both on and off the runways” but that faux fur is also becoming popular with customers because it is both ethical and affordable. Armani will stop using fur, though, and that’s good regardless of whether or not it is popular in fashion.

Also, if faux fur is affordable for customers, it’s affordable for companies. So, this is a good thing for business as well as being a good thing for the fashion industry. Making clothes with faux fur but with other quality materials will make Armani quite a bit of money as they will still be able to price their clothing the same both with wholesale prices and prices after retail mark ups. The value of the brand is enough that Armani won’t have to lower prices on any of the brand’s clothing regardless of what they are using to make them.

So, what do you think? Do you think it’s good that Giorgio Armani won’t be using fur in any of his brands? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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