France now requires all images of models that have been photoshopped to be labeled as retouched.
According to an article on Fashionista, France now requires all images of models that have been photoshopped to be labeled as retouched. Any images of models that have been retouched to make their body look thinner or thicker must be labeled as “photographie retouchée” or “retouched photograph”. Those who don’t comply could be fined more than $44,000.
The law comes just about a month after LVMH and Kering released a charter in which the companies both ban underage and underweight modeling. France also passed a law in March that required models to be of a certain weight in order work.
Getty Images has also announced that it will not accept photos that feature “models whose body shapes have been retouched to make them look thinner or larger.”
Getty Images released a statement saying,
“as a leader in visual communications, Getty Images upholds the responsibility to ensure accurate and authentic visual representation… That’s why over the last several years, Getty Images has made a concerted effort to change the way women and other marginalized communities are represented in media and advertising.”
Getty Images Representative Anne Flanagan said the companies new rules are reportedly a direct response to France’s new law. She also said that the company won’t be removing these images but will be labeling the images it already has.
Even though those who don’t comply could be fined, some brands seem to have ignored the law, according to an article on The Fashion Law.
As for if brands will actually label their photos, we’ll just have to wait and see.
So, what do you think? Will brands label their photos? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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