Donatella Versace Goes Fur Free

Donatella Versace has announced that the brand will be going fur free.

According to an article on Vogue, Donatella Versace has announced in an interview that brand will be going fur free. The brand had used fur on many if not all of its outfits in previous collections, however, the brands most recent collections haven’t.

In an interview with The Economist 1843 Style Editor Luke Leitch, Versace said she would no longer use fur in any of her designs. She then said, “fur? I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

It’s pretty surprising she’d make an announcement like given the brand’s loud and ostentatious aesthetic. The brand is all about luxury in an ostentatious way and fur is perfect for that.

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PETA Senior Vice President Dan Mathews released a statement saying,

PETA led runway disruptions, protests, and a 2006 ad blitz at a time when Versace was synonymous with fur, so this news is most welcome. Donatella’s realization that it’s wrong to bludgeon and electrocute animals for fur is a major turning point in the campaign for compassionate fashion, and PETA looks forward to seeing a leather-free Versace next.

The International Fur Federation, however, says it’s dissapointed that the brand will no longe use fur, according to an article on WWD.

Versace joins brands like Gucci, Armani, Hugo Boss, Givenchy, Stella McCartney, Yoox, Net-A-Porter, and more who have all announced they’d stop using fur, which has also given those brands new customers.

The brand hasn’t said when it will stop using fur but it will probably be before the brand’s next Fall/Winter collection.

So, what do you think? Should Versace still use fur? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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