Last week, Alyssa Vingan Klein of Fashionista wrote an article about how brands are investing more than ever in influencer marketing. Which means brands are paying more money to be on street style blogger’s Instagrams. What she didn’t say, though, is that luxury brands are beginning to pay for advertising with popular and cute animals, too.
I first noticed this when I saw a picture of Grumpy Cat in an ad for Prada. Granted, it was an ad from 2013 but it shows that brands see value in having cute animals in their ads. Though, according to an article on Fashionista, brands have used animals in their ads since the 1800s. It’s that just now, like they have with street style bloggers, brands see the benefit in using animals that are popular on the Internet.
Take a look at the animals in the article I just linked. None of those animals are popular. They don’t have that huge following that animals like this dog named Toast does on Instagram who was featured in Karen Walker’s ad campaign for her sunglasses brand. The amount of followers these animals can get on Instagram gives them a lot more value as they will be seen my more people and will make more people want to buy their products.
That’s why I expect to see more luxury fashion ad campaigns featuring these animals on Instagram instead of in Vogue. There might be some value in seeing a popular animal in a Vogue spread but the animal will sell more products if it advertises on the platform where it became popular. Also, I’m sure that if you follow any animals on Instagram, you’ve already seen a lot of advertising in their pictures. Like this Instagram post of a cat with a bottle of Coca Cola.
Just like other companies, luxury fashion brands are beginning to advertise with popular animals on Instagram and they’re doing it’s getting quite popular now. Alyssa Vingan Klein has a point when she says that brands are beginning to pay more than ever on influencer marketing but they aren’t just paying for ads with street style bloggers.
So, what do you think? Are cute and popular animals trending in fashion or were they doing this already? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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