Coach Increases Apple Watch Band Prices

Coach released new Apple Watch bands last year in June. A couple of months later, the brand released a few new bands and refreshed the colors for the old ones for fall. Then the brand released more new bands and refreshed the colors for some bands for Spring. Every time the brand released new bands, the price stayed the same. Now, though, it seems the brand has increased the prices.

When Coach first release the Apple Watch bands last year they were pretty much priced like Apple’s bands. There was the Leather Strap with Charms which retailed for $125, the Wild Beast Camo Leather Strap which also retailed for $125, and the Tea Rose Appliqué Leather Strap which retailed for $150. Apple’s leather bands start at $150 and cost up to $250.

The prices were pretty much the same when Coach released new bands and updated the colors of the old bands for fall. There was the Studs Leather Watch Strap that retailed for $125 and the Rexy Leather Watch Strap that also retailed for $125.

Earlier this month, Coach released a few new bands and refreshed the colors for old ones for spring. The prices still pretty much stayed the same. There was the Floral Printed Leather Strap which retailed for $125 and the Snake Watch Strap which retailed for $150.

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Every time the brand released new bands, the prices stayed the same. Now, though, the brand has increased the prices for the Apple Watch bands. That is, for the bands that are still available.

The Rexy Leather Watch Strap and Floral Printed Leather Strap now retail for $150. The Tea Rose Appliqué Leather Strap and Snake Watch Strap now cost $175. The brand has increased the prices by $25. That’s not much of an increase compared to Chanel or Hermès price increases but it’s still an increase.

Prices for the bands have also increased on the brand’s UK site and other European sites as well as on the brand’s Canada site. On the UK site, the Leather Watch Strap with Charms, the Wild Beast Camo Leather Strap, the Studs Leather Watch Strap, the Rexy Leather Watch Strap, and the Floral Printed Leather Strap now retail for £120 ($154.85). The Tea Rose Appliqué Leather Strap and Snake Watch Strap now cost £125 ($161.34).

On the Canada site the Rexy Leather Watch Strap and Floral Printed Leather Strap now retail for $150CAD ($111.08). The Tea Rose Appliqué Leather Strap and the Snake Watch Strap now cost $175CAD ($129.45).

As for why the brand has increased the prices, it may be trying to increase the demand of the Watch bands. The bands are made in limited quantities. When they were first released, a sales associate said she expected them to sell out quickly and they did. They sold out that weekend. When the new bands were released for fall and spring they were on back order before they were even available in stores or just as they were released online.

The limited availability might let Coach increase the prices which would make demand increase for the bands. Much in the way the limited availability of the Birkin allows Hermès to increase prices. Mansur Gavriel does this with the Bucket Bag. The bags are made in limited quantities which makes them more in demand. The more in demand the bags are, the more the brand can charge for them.

So, what do you think? Do you like the Coach Apple Watch bands? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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