Christian Dior Made $49 Billion in 2017 as World’s Largest Luxury Brand

Christian Dior SA made $49 billion in 2017 and is the world’s largest luxury brand.

According to an article on Forbes, Christian Dior SA, parent company of Christian Dior, made €44 billion ($49 billion) last year. The brand is also the world’s largest luxury brand. Forbes released its annual Global 2000 list of the world’s largest public companies with Christian Dior coming in as the luxury brand that made the most, Kering coming in second making $17.5 billion, and Hermès International coming in third making $6.3 billion.

Investors reportedly made sales and profits increase by increasing stocks by about 75%. This is despite the negative reviews some of the brand’s collections have received since Raf Simons resigned as creative director of the brand in 2015. The brand’s sales and profits probably also increased since LVMH Moët Hennessy Louis Vuitton acquired the brand and purchased the remaining shares it didn’t already own last year.

Although the list says Dior made $49 billion in 2017, “it is worth noting that ‘Christian Dior’ is being used to denote the Christian Dior SA group, as Dior, the brand, alone, did not sell nearly $50 billion in fragrances, bags, and ‘We Should All Be Feminists’ t-shirts in one year,” according to an article on The Fashion Law.

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Parent company LVMH, which also owns Louis Vuitton, Givenchy, Céline, and more also reported sales of $49 billion for 2017. The company is the largest apparel, accessories, and footwear retailer.

Other luxury brands and companies on the list include Tapestry Inc., which owns Coach, Stuart Weitzman, and Kate Spade, and Richemont, which owns Yoox Net-A-Porter, Chloé, Alaïa, and Cartier. Those companies, however, didn’t make as much as Dior.

So, what do you think? Do you like Christian Dior? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


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