Chiara Ferragni and Why Her Brand Needs to Mature

Chiara Ferragni is a pretty successful person. She has millions of readers on her blog The Blonde Salad where she started out, millions of followers on Instagram which get her expensive brand deals, and her own clothing and accessories line that you can buy at Saks Fifth Avenue. She earned an $8 million in 2014 and her estimated net worth is about $12 million according to an article on thenetworth.com. So why, if she’s smart enough to be that successful, does she still portray herself as a ditsy, blonde girl who just turned 20?

If you go to TheBlondeSalad.com, you’ll likely see her big logo overlapping her display of most recent posts. The website is okay but when you click those posts, as expected, you see a collection of photos and that’s exactly where the problem is. Chiara Ferragni’s photo all make her look like a ditsy, young girl who just runs around spending her money, take pictures with them.

The way she poses in her pictures are very much like a teenager would if they got a little better at doing Instagram posts. It’s not as bad as just an everyday photo but it’s not quite as good as a professionally taken photo of a model in Vogue. They are obvious fashion blogger poses and not much more.

Her blog posts also make her look self-centered as many of the writing she includes, if she includes any at all, can mostly be read as “look at these clothes in this awesome place”.

Going back to the homepage, if you scroll a little further down you’ll see some of the products available from her clothing and accessories line including her “flirting” shoes line. These shoes are usually very glittery but can also be found in shiny patent leather and have an eye on each one with one of them closed to make a winking face. Take a look at a pair in the photo below.

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This is why when I first saw her blog I thought she was barely in her 20’s but she’s 28. I also thought she was an idiot, to be frank. As it turns out, she’s not. She’s actually pretty smart. Even if you watch one of her videos on YouTube, you tell just she knows what she’s talking about and isn’t that dumb, ditsy girl you’d think she is if you saw her photos. So I wonder why she portrays herself as such. Not only is that bad for her, but it’s bad for other women in her field.

It’s Terrible when you see a woman as smart and successful as she is still dressing like a teenager. She thinks it makes her look fun, cute, and stylish but it does nothing but make her look immature, incapable, and dumb.

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She’s not the only one who does this either. Kristina Bazan of Kayture does this as well as Rumi Neely of Fashion Toast. They all portray themselves as little more than a rich girl with a camera.

Chiara Ferragni needs to let her style mature and needs to let the rest of her brand mature with it. She needs stop dressing like a teenager, let her photos mature, and update her clothing line. She should also start showing her intelligence by sharing her knowledge of the products and brands she takes so many photos with instead of trying to be this “fun” and “stylish” teenager. It is possible to still wear “street style” clothing and look your age. If she did that, she and her brand would become much more successful than she is today.

So, what do you think? Does Chiara Ferragni’s style and brand need to mature? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.


Image Sources: (Featured Image, Image 2)

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3 Comments
  1. She should do what she’s doing … it has made her successful. Her style has matured since she first started in 2009/2010. She’s super fun and approachable. That’s why her fans love her.

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