The CFDA has announced that it will be shortening the New York Fashion Week calendar by one day.
According to an article on WWD, the CFDA has announced that it will be shortening the New York Fashion Week Spring/Summer 2018 calendar by one day in September. Brands also won’t be able to show collections early either.
Fashion Week officially begins on Thursday, however, many brands show on Wednesday and some as early as Tuesday. Brands then continue showing collections until Thursday the next week. That’s over a week of shows, events, and more before London, Milan, and Paris Fashion Week even begin.
Marc Jacobs, the last brand scheduled to show at New York Fashion Week, will still be the last to show. The brand, however, will now show on Wednesday at 6PM instead of Thursday as previously scheduled. Calvin Klein will be the first to show on Thursday, September 7th at 10AM. Tom Ford will show the same day at 7PM.
The CFDA said in a press release that it “is still working on finalizing other shifts throughout the week, doing its best to work with brands to ensure that the calendar is meeting designer needs and maximizing their presence during the week.” The organization also said it would continue to update on the schedule.
Vice President of Marketing Mark Beckham released a statement saying, “for the past two seasons, Marc [Jacobs] has been on the last day pretty much alone, which obviously wasn’t as advantageous to him either.” He continued to explain that after a couple of seasons of discussions, the brand agreed to move its show to Wednesday.
For years Calvin Klein, Ralph Lauren, and Marc Jacobs have shown on the last day of New York Fashion Week. Last year, however, Ralph Lauren decided to show its collection on Wednesday and showed its last collection on Wednesday in February as well. Calvin Klein showed its last collection earlier in the week on Monday.
New York Fashion Week has been a bit unfavorable for both brands and the CFDA for a while. In February, a couple of brands decided to move to the Paris Couture schedule. Tommy Hilfiger and Rebecca Minkoff showed their collections Los Angeles. A couple of brands decided to just not show at New York Fashion Week at all. There were also rumors that more brands would also stop showing.
Then there are all those brands who have adopted the “see now, buy now” business model and show in season collections.
The shortening of the schedule might make some brands show collections New York Fashion Week again. A shorter schedule may also, however, make lesser known brands not show anymore or show less at New York Fashion Week.
So, what do you think? Will brands start showing Apple New York Fashion Week again? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.
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