Bouchra Jarrar Is Lanvin’s New Creative Director

That’s right. Bouchra Jarrar, the woman rumored to be replacing Alber Elbaz earlier this week, is actually replacing Alber Elbaz. The couturier is said to begin working for Lanvin on Monday.

According to a report on WWD, Lanvin has confirmed rumors that Bouchra Jarrar will replace Alber Elbaz. As was rumored last week, she will only be the creative director for the brand’s womenswear, though, that doesn’t take any significance away from her job as she will be handling the brand’s most watched collections. Jarrar’s first collection will be Lanvin Spring/Summer 2017 which will, if French fashion sticks to their vote, debut this September.

Lanvin CEO Michèle Huiban explained why Lanvin hired Jarrar saying, “Her timeless style is in keeping with the style and values of our company.” To which she continued, “her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance.”

Jarrar also released a statement I which she says she’d like to “bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time” and that “Joining Lanvin satisfies my desire to create and express myself in a space of larger expression.”


What’s more, management at Lanvin apparently had “considered a range of young and talents for the plum post, including Simone Rocha, Huishan Zhang and Erdem Moralioglu,” according to WWD.

Now, we just have to wait and see who will be the creative director for the brand’s menswear. As I said in last week’s report, Lucas Ossendrijver is rumored to be in contract talks with the brand about securing the position but then so was Stefano Pilati after resigning as creative director of Ermenegildo Zegna last month as well as Erdem Moralioglu, according to an article on Fashionista.

Regardless, the brand has someone to work on its womenswear which needs it given not only the importance of the position but the negative reviews the brand’s latest collection received as well. I think Lanvin can wait for a creative director for its menswear collections.

So, what do you think? Will Bouchra Jarrar do well as the new creative director of womenswear at Lanvin? Let me know in the comments below. Also, don’t forget to subscribe to get new posts sent directly to your inbox and follow me on Facebook, Instagram, and Snapchat.

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