Ashley Graham got her first beauty contract with Revlon as an embassador for the brand’s “Live Boldly” ad campaign.
According to an article on WWD, Ashley Graham got her first beauty contract with Revlon. The model is now an embassador for the brand’s “Live Boldly” ad campaign and has signed with Adwoa Aboah, Imaan Hammam, and Raquel Zimmerman.
Curvy women aren’t usually given beauty contracts, which is big for any model’s career. The “Live Boldly” name, however, was enough for Graham to sign the contract which she says she offered to sign as soon as Revlon Global Brand President Anne Talley mentioned the name.
Graham is also the first popular plus size model in a while to sign a beauty contract. Only some plus size celebrities seem to have signed beauty contracts recently.
Graham released a statement saying, “historically, curvy girls are not given beauty contacts. It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”
She continued to say,
“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages, and sizes, and to leverage this platform to create positive change. To “live boldly” is the mantra of my life. Everyday in the mirror I say to myself ‘I am bold, I am brilliant, I am beautiful,’ and with Revlon we can inspire all women to do the same.”
The “Live Boldly” ad campaign will be featured in retailers in the next 18 months.
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