The Competition and Markets Authority sent letters to models, celebrities, and street style bloggers telling them to properly disclose sponsored posts and announced that they also sent a letter to Alexa Chung.
According to an article on The Fashion Law, The Competition And Markets Authority sent letters to models, celebrities, and street style bloggers telling them to properly disclose sponsored posts. They also announced that they also sent a letter to Alexa Chung.
It hasn’t been said exactly what social media posts were not properly disclosed, however, The Competition and Markets Authority released a list of celebrities and street style bloggers it sent letters to. The Competition and Markets Authority also published an article which says that “any form of reward, including money, gifts of services or products, or the loan of a product, is ‘payment’ – whether you originally asked for it or got sent it out of the blue,” be disclosed by using things like “#Ad, #Advert, and using the ‘Paid Partnership’ tool on Instagram in addition to these hashtags.”
Street style bloggers can’t use things like “#sp; #spon; #client; #collab; etc.”
The Competition And Market Authority also didn’t say whether or not anyone who was sent the letter actually didn’t disclose their sponsored posts. Although, many models and street style bloggers post photos on social media of gifts they’ve received or products they’ve been paid to post photos with without disclosing that they’ve been gifted the product or been paid to post a photo with it. Street style bloggers always do this.
Alexa Chung has never been said to have done that, though.
The Competition and Markets Authority also says it will continue to work with the British Advertising Standards Authority on sponsored posts.
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